Apex Football School’s prime objective is to provide opportunities for soccer achievement for as many children as possible – irrespective of race, gender or social class – by offering professional coaching within all community sectors.

Based on the knowledge that the foundation for sporting ability is laid during the formative years, Apex Football School advocates and implements various programmes for coaching school-age children.

Apex Football School’s philosophy is to get children off the streets, or away from their computer games and TV’s and instil in them, a love of sport with disciplined, structured coaching that strikes a balance between sports, academics and play.


To provide opportunities for sporting achievement and personal development for as many children as possible as they are empowered to become competent, confident and responsible citizens of South African society.

The philosophy of getting children off the streets and onto the sports field has promoted physical activity and a healthy lifestyle for many children throughout the years and it is our aim to continue building on solid foundations that is not only fun, but support, sustain and maintain personal development through participating in a sport like soccer.


To provide the children of the Western Cape, and later South Africa, with access to an Apex Football School coach.

To become one of the leading soccer coaching and development organisations in South Africa with a powerful and recognizable brand.


Apex Football School was established early 2017, following the remarkable journey of a young South African boy, Ruan Meyer who had a burning passion for the game of football, to the extent where he wanted to pursue it as a sport and a career, at any cost.
Despite the fact that the school Ruan attended as a young boy didn’t offer Football as a sport, his determination to play the beautiful game of soccer knew no limits and so Ruan joined a league team in the township close to his hometown.

Ruan would play rugby as a school sport but in the late afternoons he would slip away to join the township kid’s football practice. Whilst being trained & coached by volunteers in the townships, with every practise his love for the game grew stronger. At the time, Ruan knew no form of formal football coaching and his understanding of the game was rather limited.

He knew there had to be more to football than two teams of 11 players competing against one another, but he had no idea what separated a good team from a bad one. What made Manchester united, Real Madrid and Barcelona such football powerhouses?

Ruan’s love for soccer, natural talent and his hunger to learn more about this sport of football, ultimately lead him to England, the home of football, where he finally ended up living his dream.

Ruan became a student at Bolton Wanderers Institute of Sport where he did his B-tech level 3 in sport.  He also completed his FA Level 2 coaching badge and is currently busy with his Youth award.

Privileged to have been coached by UEFA A licensed coaches who have unlocked Ruan’s football abilities, he also learned a tremendous amount about the sport both as a player and as a coach but more so, it gave him an advantage wherein he could experience the lifestyle, unique to the sport.

During 2015/2016 Ruan volunteered at the Feyenoord International Football program in the Free State, where he was fortunate enough to work alongside well respected coaches Jan Gosgens and Jeffrey Oost.

This experience not only contributed to a clearer understanding of the tactical game, but also the greater philosophy of Dutch football.  Ruan then shadowed Ersnt Middendorp, the manager of Maritzburg United and his management team, Fadlu and Maahier Davids, both well respected in South African Football. He was very impressed with the work rate of this team where he learned that coaching is everything and more than just a 9 to 5 job.

Coaching extend further than what meets the eye and it demands commitment that knows no boundaries.

During Ruan’s time coaching in South Africa, he learned the difference between a player from Africa and a player from Europe and how every player has a different background. Currently studying a BA Honours degree in Coaching and Development in Sport, he coaches at Nantwich Town Fc, a semi pro club, where he assist the u14 coach.

Ruan’s journey in England has become the drive to return to South Africa and make a difference at the grassroots level. He wants to give kids the opportunities which he was not granted and this led to the birth of Apex Football School.


  • Played football at amateur level in South Africa.
  • In 2014 Ruan was privileged to join the course that was offered by Bolton Wanderers FC called the Bolton Wanderers institute of Sport which made provision for coaching International students.
  • During 2014/2015 he was coached at Bolton Wanderers Academy by UEFA qualified Coaches.
  • Ruan also played against semi-professional and professional academies re Reading, Morcambe and Botlon Wanderers U18.



  • Prozone Level 1 Notational Analysis
  • STATS Performance Analysis Level 1
  • FA Online CPD – Dick Bate – Counter Attacking
  • FA Youth Award Module 2 – Developing the Practice
  • FA Youth Award Module 1 – Developing the Environment
  • The FA Level 2 in Coaching Football
  • The FA Level 1 in Coaching Football
  • 1st4sport Level 2 Certificate in First Aid for Sport
  • The FA Safeguarding Children Workshop
  • FA Emergency First Aid



  • National Senior Certificate/Grade 12 – Passed with Baccacleurs
  • BTech Level 3 Diploma in Sport
  • Currently studying BA(Hons) Coaching and Sports Development at Manchester Metropolitan University


  • Volunteered at Bolton Wanderers Community Trust – January 2014 to July 2015
  • Shadowed u13’s coach at Bolton Wanderers academy – January 2015 to July 2015
  • Currently coaching Timperley FC U7 team – January 2016 and ongoing
  • Volunteering at Chapel Street Primary teaching football skills – September 2015 to May 2016
  • Coaching Football at University of Manchester 2nd and 3rd team- February 2016 to May 2016
  • Volunteered at the Feyenoord International Football Programme in the Free State – June 2016
  • Volunteered at Football Academy Plus August 2016 – September 2017
  • Currently coaching Nantwich Town FC U14 Team – September 2016 and ongoing

"At Apex we want to expose everyone to the beautiful game of football."